I give my couples an “assignment” at the first meeting, after the contract is signed. You are asked to provide a few key words or phrases to describe the atmosphere we are creating. The words given for the wedding you see here were “wild, romantic, warm and natural”. These key words, along with a few images and colors provided, evoked a strong overall vision to me. This vision is translated into a ‘mood board’. A mood board is a one-page visual and written representation of what I will create. At least 2 months before the wedding, we have a second in-person meeting, and I present your mood board. This ensure that we are literally ‘on the same page’, and provides an organized way to make updates and changes to the plan.
A Bit More on Budget
Budget should always be discussed up front when planning your florals. It is difficult to have custom florals for an entire wedding that is less than four figures. The industry average is 8-10% of your total wedding budget. It may be more or less, depending on what is included. Your contract should specifically review what is included. A remote delivery and set up location, or a bouquet of peonies in December, for instance-can increase your cost. Some details to consider asking: Who will provide the vases/vessels for your tablescapes? What time will your florals be delivered and set up? Who will remove your florals after your reception? I will ask some key questions and we will discuss a ‘ballpark budget’ prior to our first meeting. That makes it even easier to get to the fun part of creating your wedding dream!
For the best wedding day flowers, follow these key steps:
1) Secure your florist as early as possible
2) Determine your floral/decor budget
3) Choose a florist that can understand and describe your vision
4) Understand your contract and what is/not included
5) Get lots of beautiful photographs!
For more information about Florals by Kimberly, hop on over to her website here.